Market and economic analysis

Market Size – The size of the market is a key factor in a marketing analysis. The bigger the market the more competitors you are likely to have.

Growth rate of the market – The market growth rate is a huge factor in any sort of marketing analysis. This is because you get the idea of how long the said market will last. Before you make an investment you need to analyze the market’s growth rate.

Market Trends – Market trends are a significant part of the marketing analysis. Having knowledge about the trends help you to decide what kind of product you are going to sell. When you are starting off a business you need to know what the current trend is.

Key Success Factors – The key success factors are those elements which help the business to achieve great success in the market. Such elements are required to stand out among the rest of the competition. These are things which you did well that have enabled you to produce great results. Key success factors include;